Competition – Distribution – Consumer law

The GUIGOU law firm advises you on the commercial relationships of your business to adapt and secure your business activities in compliance with French and European regulations to optimize your commercial organization as well as your negotiation position.

The GUIGOU law firm intervenes in all areas of Economic Law, namely Competition Law, Distribution Law and Publicity and Consumer Law.

Competition Law

The GUIGOU law firm assists in ensuring that your practices and activities are compliant with French and European Union Competition Law :

  • Vertical agreements (distribution networks)
  • Horizontal agreements (Research and development agreements between partners, commercialization or specialization agreements between competitors).

We analyze the risks, and propose corrective measures and implementation of compliance programs in order to train your employees on current regulations and avoid infractions.

We assist in administrative inquiries.

Distribution Law

We assist you in:

  • The choice of distribution system
  • The implementation of distribution strategies
  • The drafting of contracts

This applies to franchises, selective or exclusive distribution networks and commercial agents.

We also intervene in pre-litigation and judicial procedures, including:

  • The non renewal or termination of distribution contracts
  • The abusive termination of established commercial relationships
  • Termination of agency agreements

Monitoring Commercial Practices

Our intervention consists of:

  • The setting up of general terms and conditions of sales or service,
  • Advising on pricing transparency regulations (billing, payment time), on negotiations between general distribution purchasers and suppliers and more generally on compliance of commercial practices with applicable regulations.

We handle pre-litigation and litigation in matters of abusive practices and assist businesses in cases of administrative inquiries.

Consumer and publicity Law

We assist and advise you in:

  • The compliance of sales promotions, price labeling and product norms with applicable French and European regulations,
  • Liability and contractual guaranties,
  • Any other issues regarding consumer protection regulations.

We validate advertisement campaigns and sales operations with regards to applicable regulations.

We assist you in defining your contractual relationships with publicity agents.

International Legal counseling

Thanks to her legal training abroad (LLM at the Georgetown Law Center and an internship in a Legal practice in London) and her professional experiences within international companies, the GUIGOU law firm works in both English and French to assist French and foreign companies in:

  • The drafting and negotiation of contracts,
  • Advising in French and European Laws and Regulations,
  • Filing of legal proceedings before French courts for foreign companies and coordinating such proceedings abroad thanks to its network of local counsels.

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Business Cases


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As part of a competition law enforcement and anti-corruption program, the firm regularly intervenes to train and update the knowledge of employees of a pharmaceutical company, a subsidiary of a Multinational UK company. In an extension...


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