Intellectual Property


Intellectual Property

In Europe, for a food product, McDonald only can use the terms « Mc » and « Mac », followed by a name or a trademark

It is impossible from now on to use the terms « Mac » or « Mc » to designate food products or drinks : the Court of the European Union has recently confirmed the renown of McDonalds' trademarks, enabling the American company to object to trademark registrations which combine the said prefixes above- mentioned (TUE, July 5 2016, T-518/13). In this particular case, a Singapore company had… Lire la suite »